Alpha is shown to be a highly intelligent, psychopathic, cunning, cruel, and vain woman who is a hardened, determined survivor and a strong leader to those in her group.She appears to enjoy being in a position of authority and does not take kindly to anyone who opposes her, as she brutally murdered her own husband in front of her young daughter after he refused to abandon their fellow survivors during a walker attack, Matias after he refused to listen to her by attracting unwanted attention, and Helen after she voiced disdain for her decisions as leader. Alpha appears to despise anyone she views as being weak and justifies cold-blooded murder as a way to eliminate weakness from her group. This was displayed when she slaughtered Sean due to him crying after Helen's decapitation at her hands shortly before. She is shown to have no qualms about killing anyone, whether they be adolescents or the elderly as shown by her brutal slaughter of members of the Coalition in order to send a message to her enemies.
Negan is a fictional character in the comic book series The Walking Dead and in the television series of the same name. He is the leader of a group of roughly 1,000 survivors in the Sanctuary, called the Saviors, a group that oppresses other survivor communities and forces them to pay tribute to him. In the comics, the character's appearance is based on Henry Rollins, as confirmed by Charlie Adlard; Robert Kirkman worked in his excessive use of profanity, derived from other people he knew. Jeffrey Dean Morgan portrays Negan in the television series of the same name and first appeared in the series' sixth season finale.
The Governor (real name Philip Blake in the TV series, and Brian Blake in the comics and novels) is a fictional character and a primary antagonist from The Walking Dead comic book and television series. On television, he is portrayed by David Morrissey. Created by Robert Kirkman and artists Charlie Adlard and Cliff Rathburn, the character made his comics debut in The Walking Dead #27 on April 2006 and his television debut in season 3. In both series, The Governor is the ruthless, charismatic leader of the town of Woodbury, Georgia who comes into conflict with protagonist Rick Grimes and is responsible for the deaths of several primary characters. The Governor's origins are explored in the novel The Walking Dead: Rise of the Governor, written by Kirkman and Jay Bonansinga.